Love & Trust

It’s been a while since we’ve posted, however, our blog post title says it all.  Sugarpuss London has been online now for almost 9 years.  A lot has changed in that time, especially the way search engines handle keywords and site rankings.  At one stage, we were ranking in the top two results for ‘Opal Jewellery‘ and were first page for most of our other focal keywords, such as ‘Topaz Jewellery‘.  Not so anymore.  Indeed, bigger corporations, as always, will win out on search engine metrics and there’s no way we could compete with giants, such as Amazon, Ernest Jones etc.

We’ve been reflecting on this, however, and have decided that it’s all a matter of building love and trust.  We’re pleased to have a solid customer base for repeat orders.  In fact, one of our best repeat customers is actually a person who had no need to trust us when he first contacted us about purchasing something for his wife, as he actually phoned up (several years ago now), when I was busy lost in the woods with my then 5 year old daughter.  I confessed to being low on phone power, utterly lost and promised that if he were to email, I would get back to him straight away, provided I ever found my way out of the woods.

Rather than deciding that I was hopelessly unprofessional, he did actually email and, happily, Sugarpuss London have, year after year, created and supplied a lot of jewellery for his wife since.  A small anecdote but one that still makes me smile; perhaps, because I still vividly remember the rising panic, having trudged around for two hours unable to find the path back, with a child who was growing ever more weary but still squeezing my hand tightly (with her slightly sweaty one), telling me that it would ‘be okay’ and it was ‘just an adventure’!

So, looking forward, how are we going to foster more love and trust?  Well, we’ll be working with established fashion bloggers closely, sending items out for them to review – both so our customers can know what to expect and so we can get more product feedback in return.  Because so many of our designs are one of a kind, it is hard for us to build a product review section into the site.  This is why we’ve also uploaded a lot more products to Etsy also.  Indeed, although we’ve been on Etsy since 2010, we’ve really only had a maximum of around 10-15 products on there to purchase at any one time.  We were mainly using the site as a way for people to find our main site (a kind of mini product showcase, as it were).  We’ve added around 50 more products now, so people can shop from Etsy, if they like, and have the ‘safety feature’ of being able to leave a review.  We’re also planning on reducing our shipping fees and to kickstart this, we are currently offering free shipping on all UK and European orders – simply enter the voucher code ‘FREEPOST’ at checkout*.

Finally, if you are the owner of an established fashion or lifestyle blog and you would like to contact us about the possibility of doing a product review, guest blog or future collaboration, please get in touch by emailing  We would love to hear from you.

*Offer applies to and not the Etsy store.


I Spy With My Little Eye…

Details of Sugarpuss London’s new green gemstone obsession!

Something beginning with ‘G’….

We’re not sure why, but green is a big hit with us at the moment – it may be because Emerald is the traditional birthstone for May, or it may be a bit of a capricious whim but it is gemstones in shades of green that we seem to be currently lusting after and mainly designing with.  But it’s not just us lusting after green this year, so are the stars:

Taylor Swift in Green

From the ‘bottle glass green’ provided by chrome diopside to the somewhat translucent and ethereal green provided by gemstones such as prehnite, there is a shade to suit everyone…. So let us try to make you green with envy (like what we did there?)…

Below are just a couple of the latest additions:

Chrysoprase Earrings

Hand Wrapped Chrysoprase Earrings in Sterling Silver, £60 


Moonstone & Emerald Earrings


Luxury White Moonstone & Emerald Earrings, £170


Chunky Prehnite Bracelet

Chunky Gem Prehnite Bracelet, £85

It that isn’t enough to peak your interest then our discount code ‘URFAB‘ is still running to give you 10% off your first purchase.  Plenty more green gems on the way!

Competition Time: Win A Keishi Pearl Pendant

For a chance to win a gorgeous keishi nugget pearl pendant, like the one pictured below (colour may vary), all you need to do is post your favourite item on Pinterest or recommend a Sugarpuss London product on Google+.  Yup, it’s as simple as that!  Once you’ve posted your favourite item, or Google plussed us, then drop as an email to let us know & you will automatically be entered into the competition.

Pearl Necklace


New Handmade To Order Rings

Details of Sugarpuss London’s new handmade to order silver rings in sterling silver and 100% recycled silver.


Our new selection of handmade to order rings has started appearing online.  Indeed, we have a number of new styles, including wide anticlastic bands in 100% recycled silver and hand twisted silver rings with a lightly hammered finish.  We particularly like our new ‘ring on ring’ designs, which will also be made available in a number of other finishes/widths and textures, as well as other precious metals.

We’ve had great fun making these rings and are pleased to report that we have new gemstone rings on the way too, including our ever popular Oregon blue opal rings.


Win An EcoSilver Russian Wedding Ring

For your chance to win a Hammered EcoSilver Russian Wedding Ring, custom made to your ring size and fully hallmarked by the London Assay Office, simply visit us on Facebook and:

  1.  like the competition post and
  2.  share the competition post.
Competition winner will be announced on Facebook on 15/06 & contacted for ring size details etc:
Russian Wedding Ring
EcoSilver comes from 100% recycled sources

Good luck!


Luxury Akoya Pearl Bracelets

Details of our fabulous new Akoya pearl jewellery, as well as our new emerald jewellery.

We have some opulent new pearl designs heading in store this week, including this stunning 14k Lambina Opal & AAA+ grade Akoya Pearl Bracelet:

Lovely dark based Australian Lambina opals between large, 7.5mm, AAA+ grade, natural white Akoya pearls for a truly elegant and timeless design.

For the gemstone connoisseur, we also have some new emerald jewellery designs, including these stunning Baby Geode & Zambian Emerald Earrings:


Details of Sugarpuss London’s new ring collections – coming soon.

This one is still a work in progress – but is entirely made from sterling silver D-shaped wire and sterling silver sheet.  The stone is lapis lazuli, which has been given a slight matt finish to contrast with the highly polished silver.   We’re mainly experimenting with different techniques at the moment, not to mention constantly rearranging the workshop for the most ideal layout (so I can stop smacking my head on the bench peg every time I bend down to get a mandrel or doming punch etc).

This one shows the stone before we took the high polish off with a bit of tripoli (pulses racing whilst we did it) – we still have a larger, AAA grade, oval lapis with a high polish, which we intend on putting into silver at some point.  Slightly overwhelmed with the sheer number of cabochons and cut stones we actually have in stock.. they accumulate and then you do a stock check and realise that perhaps you can’t really justify 50 black onyx cabs, 12 chrysoprase, 4 Andamooka matrix, 6 white sapphires and so on!